Google Ads Performance Optimization

Strategic management and optimization of Google Ads accounts to maximize ROAS and drive sales growth.

Client:

Confidential E-Commerce Clients

Duration:

6 months

Project Overview

As the Google Ads Manager for two accounts, implemented comprehensive optimization strategies over a six-month period to enhance campaign performance. Focused on improving key metrics including online store sessions, total sales, conversion rates, and overall ROAS through targeted bid adjustments, audience refinement, and ad creative testing.

Key Results

  • Increased online store sessions by 58% (143,101 sessions)
  • Drove £297,884.75 in total sales (437% growth)
  • Processed 7,770 orders (373% increase)
  • Improved conversion rate to 5.29% (88% uplift)
E-Commerce Director(Confidential)
The strategic optimizations to our Google Ads accounts delivered exceptional ROAS and significantly grew our e-commerce revenue.

Tools & Technologies

  • Google Ads
  • Google Analytics
  • Conversion Tracking
  • Audience Targeting
  • A/B Testing
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