PPC & Conversion Optimization for Real Estate

Performance-driven digital strategy for 3GRealEstate.com combining targeted PPC with conversion optimization.

Client:

3G Real Estate

Duration:

7 months

Project Overview

For 3GRealEstate.com, I managed a comprehensive digital marketing strategy that included running targeted PPC campaigns, executing on-page and technical SEO, and optimizing landing pages for higher conversions (CRO). I developed custom landing pages tailored to specific audience segments (first-time buyers, investors, luxury properties) with dynamic content and geo-targeted offers. The strategy focused on high-intent keywords and hyper-local targeting to maximize lead quality while reducing customer acquisition costs.

Key Results

  • 55% increase in qualified leads
  • 40% reduction in cost-per-lead
  • 28% improvement in ad conversion rate
  • 22% faster lead response time
  • 3.2x return on ad spend (ROAS)
Robert ChenMarketing Director at 3G Real Estate
Our digital transformation in the competitive real estate market exceeded all expectations. The targeted PPC strategy delivered high-quality leads that actually converted to closings, while the landing page optimizations significantly improved our conversion funnel.

Tools & Technologies

  • Google Ads
  • Google AdSense
  • Campaign Management
  • Hotjar
  • Google Analytics 4
  • SEMrush
  • Unbounce (for landing pages)
  • CallRail (for lead tracking)
  • PPC Campaign Setup & Management
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