Managed the SEO and PPC marketing for SparkCompass, an innovative smart city and engagement platform. Through strategic on-page SEO, keyword optimization, and high-quality backlink building, I improved the website's organic visibility. Concurrently, I launched and managed Google Ads campaigns that were finely targeted to ideal audiences. These efforts resulted in a 30% increase in organic traffic and a 45% boost in lead conversions within the first three months, significantly improving ROI and brand visibility.