Website Branding & PPC Marketing

Comprehensive digital transformation for Midas Safety combining PPC, branding, and SEO strategies.

 

Client:

Midas Safety

Duration:

6 months

Project Overview

Managed PPC marketing, website design, and SEO for Midas Safety, ensuring a seamless digital presence and high search visibility. By optimizing paid ad campaigns, refining website UI/UX, and implementing effective SEO strategies, I boosted organic traffic, improved search rankings, and enhanced user engagement. These efforts resulted in increased lead generation, higher conversions, and a strong ROI.

Key Results

  • 40% increase in qualified leads
  • 35% improvement in PPC conversion rates
  • 50% boost in branded search traffic
  • 25% reduction in bounce rate
  • 4.5x return on ad spend (ROAS)
Sarah JohnsonDigital Marketing Manager at Midas Safety
The holistic approach to our digital presence transformed our online performance. The combination of strategic PPC management and UX improvements delivered measurable business results.

Tools & Technologies

  • Branding
  • Marketing
  • SEO Audit
  • Google Ads
  • Google Analytics
  • Figma
  • Hotjar
  • PPC Campaign Setup & Management
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